Which of the 4ps in the marketing mix is most directly related to discounts and allowances of purchased products in a b2b transaction?

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leyslebravo1953 leyslebravo1953

03-05-2018
Business

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Which of the 4ps in the marketing mix is most directly related to discounts and allowances of purchased products in a b2b transaction?

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MrsTriplet MrsTriplet · Answer 1 · 2018-05-16T19:58:24+02:00

Price. Is one of the 4P's in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction. Due to discounts and allowances having to do with the price of the product or service the business can related to this within the marketing mix. All transactions that have to do with discounting relate to the price of the good or service being sold.