hart1ybirbyaneuerre hart1ybirbyaneuerre
  • 01-02-2017
  • Business
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Although companies that sell global products can reduce costs by standardizing certain marketing​ activities, when might this approach not benefit the​ company?

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Greenleafable
Greenleafable Greenleafable
  • 06-02-2017
Although companies that sell global products can reduce costs by standardizing certain marketing​ activities, this approach may not benefit the company when the benefit of serving the customers with an adapted product may outweigh the benefit of a standardized product.
This needs to be balanced - there shouldn't be more of one or the other. 
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